Jessica Simpson is all set to launch her own chain of barbeque restaurants called ‘Daisy Duke’s’.

The restaurant will be promoted by steamy pics of scantily-clad waitresses in tiny hot pants.

The business plan is the brainchild of Jessica’s father and manager, Joe Simpson, 48.

The eatery will open in Las Vegas’ Caesar’s Palace next year, and Jessica is known to make at least five appearances at the venue each year.

Earlier this week, Jessica and her sister Ashlee were criticized by a Christian minister for alleged use of sex to sell their music.

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